Elizabeth Fairleigh is a results-oriented, PR professional with more than two decades of
communications experience in the high-tech industry. Prior to founding thE Connection, she was PR
Director for two Atlanta-based technology companies, one of which filed a successful IPO during her
tenure.

In addition to in-house corporate PR, Fairleigh also has several years of agency experience working
for an Atlanta-based PR firm. She began her career as a journalist in Rochester, New York and is a
graduate of Agnes Scott College.

Fairleigh is a recipient of the Phoenix Award, presented by the Public Relations Society of
America/Georgia Chapter, recognizing excellence among public relations practitioners. She
currently serves on the Board of Directors for CRMA-Atlanta www.crma-atlanta.org.

Specialties
Specializes in media and analyst relations for high technology and professional services
organizations, especially those in the CRM space. She also enjoys working with companies and
individuals outside of technology who have a passion for what they do.

Experience
President at thE Connection, Inc.
August 1995 - Present (14 years 4 months)
PR services for clients:
* Executive consultation.
* Development/execution of a strategic local, regional and national
PR campaigns to achieve specific, corporate objectives.
* Publicity placement. Involves dissemination of information to
media for placement in targeted outlets via press releases,
telephone follow-up, "pitches," and arrangement of interviews with
company executives & customers.
* Creation of PR materials including press releases, case studies,
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corporate profiles, fact sheets, biographies, bi-lined articles,
newsletters and presentation abstracts.
* Arrangement of speaking engagements for company executives at trade shows, seminars and
other business engagements.